Do you remember where you were when Lonelygirl15 was exposed as a hoax? Perhaps the revelation was not quite worthy of such importance, but it is true that millions of people to not only ask but, more importantly, the observation for months. Was it one of the most successful attempts, viral marketing in history, and if so, what were put on the market? First a little back ground for those who are not connected to the Internet or exposed to mass media in recent weeks.
social networks to digital video
exhibitionism is an online social blockbuster. Sites such as MySpace (56 million members) and Facebook (9 million members) proved to be very popular sites, where those who are involved in the free registration, personal profiles, blogs and post photos every day and can develop lists of cyber- Cyber-friends with groups that “chill”. YouTube is the video version of this phenomenon of virtual socialization. Members can post homemade videos (60,000 daily), and moving images to use to convey their personality and artistic talents (100 million page views per day).
to develop
YouTube members their own “channels” with chains of video downloads to those who have talent, you will find a large number of customers recruited to fulfill their duties to Channel . pursue YouTube has to develop a particularly effective tool for new groups and has been set-up to the groups up to their performances and recordings of the market. Some record companies use YouTube in the same way they have sought distribution on MTV a decade ago. Other videos will continue because its artists will be distributed without permission.
But YouTube is still essentially a playground for young and Goofy enhance – not necessarily the “young” Classification much. And like all the meeting places for young people, there will be many hormonally challenged males in search of eye candy. to collect young, pretty women video after the following important papers in a relatively short period of time.
Enter “Bree”
So with “Lonelygirl15″, the screen on the title for a year of sixteen self-described “home schooling” teenager named “Bree” with a pretty face, big eyes and all-hands-on instead of the young personality. During the summer months, it recorded 29 videos, which a large audience with little more than the innocent charm and spirit of the typical teenage girls have built: hormones with feet. Oh, and as it turned out, a pair of professional writers.
Most of the videos were filmed in his room, although she goes on a trip or two with a friend. She made some allusions to obscure things occult and mysterious, soaked increase the interest for the fans testosterone.
It was something built by a scenario in which video channel, but nothing to keep the interest of many film and art. She has been invited to a party, she defied her father and went anyway, she was punished for it. But there was plenty of intrigue and popularity (and unusually high quality in the video), a large number of SMS messages over the girls to generate the straight. There were also videos of fans posted on his identity, his secret and caricatures of his character.
so it happened that some computer-savvy detectives dressed “Bree” for a site E-mail to MySpace, which has attached a tracking software. Bree was the answer to assign one of the best talent agencies in Los Angeles, the Creative Artists Agency (CAA). Busted. The team had sought the e-mail sent a message of their discovery and because the origin of the reaction of Bree conclusion that the whole caper a kind of marketing device was associated with Hollywood and its main products. Bree joined an exclusive fraternity of reasonably “celebrities” who were famous for being famous. ”
A viral epidemic
The two boys, the scripts were, and that the videos “are filmmaker” named Ramesh Flinders and Michael Beckett. Since their release they have not missed a step. The actress who played Bree, a young Los Angeleno named Jessica Rose, who has since been shown on national talk shows, discussing the fraud for months as an artistic enterprise. She found the casting on Craigslist, to read for the role, has returned for two more tests, and got the job. Some of these scripts were written, but she had the freedom to ad-lib.
The filmmakers themselves say that Bree was never designed to represent a real person – a little hard to believe, in the absence of warnings or stars in the film. Nor, they say, there is a promotional tool for any kind of Hollywood studio or organization. But they are represented by CAA, they were in office when responding to e-mails in his name-the-Tube and Mrs. Rose was paid $ 30.000 for her portrayal of the lonely girl. Someone investing in this game for one reason.
All visible parts of the report, without the slightest trace of remorse that the show will take place. Jessica Rose is the future contributions continue to develop a schedule. Presumably, the filmmakers see it as a ticket to big screens. And if Lonelygirl15 remains a current reality on YouTube, it will be a whole school of video art for the answers to the camera, comments, caricatures and other spins on the original hoaxette YouTube.
This raises the question, Should it matter? If so, how? About what? There are thousands of videos on YouTube that literary works are humorous, humorous commentary, entertainment enthusiasts from all areas. Why not a series? The fact that a parody does not seem offended someone was finally YouTube is a platform for all forms of video expression distributed in small bites.
What he was, by some U.S. dollars would be worried if there is a way to follow the money. If this is done for the purpose of self-promotion by the filmmakers, they make brilliant in one of the most massive viral marketing of our time. The problem is that they were to announce that no one wanted to produce look to go buy a ticket. The fact that it is manufactured by a cultural phenomenon in a few weeks, probably closer to the import of this waterfall.
The term “viral marketing” is more stores are on the list of features in Internet advertising and marketing of technology. Like most things that move at the speed of the ‘net, no one has been very well how to use it found. The fact that the production of Lonelygirl15, has proved that under the right circumstances, it is possible for an immediate recognition of a union between virtual to create a large number of people. But Howard Dean in 2004 – with a goal. In addition, MySpace and YouTube, through word-of-network via two or three years and are now registered billions of dollars of property.
It is interesting that no one, including Rupert Murdoch, quite sure why she acts properties billion. Ad Success is measured in terms of exposure of the eyes, and these sites have tens of millions of eyeballs. But no one knows how to turn this in sponsorship money. It is possible that the Lonelygirl15 capers give a genius ad an idea of how to cash in on viral marketing video. If so, you can watch on Bree as a step in the evolution process.
